Solaria Restaurant: Five Star Stylish, Jasmine Class Targeting

Center of the solar system or the sun, that’s what Solaria said. Bright sunlight and the performance also seems Solaria restaurant development.

When it opened on 13 years ago, Solaria is just a simple shop to meet the food needs of the employees. Now, resto Solaria present in almost all shopping centers. Not only in Greater Jakarta – like the Mall Semanggi, Slipi Jaya, Mal Ciputra, Mal Artha Gading, and at the Metropolitan Mall Bekasi – but also in major cities in both the provincial and district capital in Indonesia. The total reached 130 outlets in 25 cities in the country.

Brief nothing remarkable about this restaurant. Unlike other restaurant menus often provide exclusive, innovative and new, Solaria provides daily meals, such as fried rice, fried noodles, fried noodles, chicken noodle, cap cay and meatballs. And, when examined more deeply, Solaria was never marketed specifically certain dishes that are often carried out another restaurant. What happened, Solaria more emphasis on marketing communications restonya own.

Founder Solaria allegedly did not quite understand the theories of marketing such as segmentation, targeting and positioning. “Capital, entrepreneurial spirit is very strong, although not yet have the concept of business and marketing strategies are good,” said Jahja B. Soenarjo, Chief Consulting Officer Direxion, the success of Solaria.

Apparently the power precisely because Solaria offers a number of dishes people liked the tongue: Indonesian cuisine Chinese cuisine combined with a very well known and fits in the tongue of Indonesia. With this option, speculation in terms of cuisine can be reduced, on the other side visitors can pay. As a result, be more efficient Solaria, because do not have to work hard advertise its superior cuisine. Instead, he can focus on the menu and improving the taste and presentation.

Not unusual for a network-lively restaurant is inexpensive can soared like a meteor in a short time. Salah satu gerai awal Solaria ada di Slipi Jaya. One of the first booth Solaria in Slipi Jaya. “Solaria potential to grow very large, even a decent diwaralabakan,” said Jahja rate”Then, the selection of an appropriate location and strategic competitiveness Solaria make more complete.”

When first established in 1995, Solaria has only one outlet at a shophouse in Lippo Cikarang, Tangerang. Three years later, Solaria has 10 outlets. Malls burned and looted, including the mall where the Solaria is located. Six outlets Solaria burned and needs to close. Lived four outlets are still operating at that time. But the founder of Solaria – who never wanted his identity revealed – never gave up. Count 10 years after fire, Solaria developed into 130 outlets. In other words, each year an average Solaria launched more than 10 outlets in strategic locations. Remarkably, a total of 130 outlets Solaria is still wholly owned by its founder, aka not diwaralabakan. This is indeed a plus and minusnya. Plusnya, there is uniformity in the development of the restaurant because the owner thought his strategy. In addition, there is also the independence of the restaurant development. The downside, it takes much longer in the development of networks, associated capital and limited human resources.

Along the way, Solaria restonya continue to improve performance. Later, there is a tendency resto Solaria more modern appearance and minimalist design stores. In other words, even from the side and the menu prices are not unusual, Solaria want to look classy. IbaratnyaProverbial style five-star hotel, the target consumers in class jasmine.